The Best Ways of Selecting Wholesale Jewelry
Most people have an idea of what they want when buying jewelry. When they go to a store they can try on a particular piece, see it shine in the display case from all angles and touch it to feel its weight and the craftsmanship. Even when buying wholesale jewelry from brick and mortar operation you can always examine a few samples beforehand. Unfortunately this option is not available when shopping for jewelry online as everything is done through the computer and you won't be able to see much beyond photos of the item and its description. This makes selecting an item from online jewelers more difficult than doing so in person.
The first step to buying jewelry online is to read the product description. Try to glean every last drop of information that is available, it is the only way to be certain the product depicted in the picture is actually the product that will be sold and shipped. Watch out for words such as “gold plated” and “faux”; these basically mean that the items on display are not genuine and are imitation jewelry. If you feel the online product description is incomplete or you have some questions of your own, don't hesitate to contact the company. A reputable wholesale jeweler who has been in the business for a while should have no trouble answering all of your questions. Be wary of companies that try to dodge your queries or don't get back to you. They are not likely to provide any customer support if something goes wrong with the order and will most likely ignore you once they have your money.
Check prices at wholesalers carefully. Compare them to other wholesale prices online, online jewelry stores and even local retail jewelry stores. Make sure that the wholesale company isn't overcharging you. Wholesale prices should be a lot lower than retail prices and it pays to shop around to find the best deal.
Never forget to investigate the refund and exchange policies of the jewelry wholesale company you plan to do business with. Look for a complete 100% refund or a 'no questions asked' money back guarantee if you are not satisfied with the product. Do not shop with companies that don't have a refund policy as you can find plenty that do offer them.
If you are buying wholesale jewelry for resale in your own online jewelry shop, then select what is currently in vogue among the buying public. Keep abreast of the latest fashions and trends in the jewelry industry and stay informed of all the latest styles. Wholesaler typically don't care about the newest styles or fashions, they just sell to whoever is buying in bulk; use this to your advantage by picking up trendy jewelry at wholesale prices and reselling them for a hefty profit at your own store.
When buying wholesale jewelry online, make sure you factor in insurance, shipping costs and any import duties you may have to pay. A lot of the time these hidden costs can add up when buying wholesale jewelry, considerably reducing your profit margin.
The following sites will give you more information on the selection process of jewelry:
http://pages.ebay.com/buy/guides/jewelry-style-guide/
http://www.mensdiamondjewelry.org/mens-diamond-jewelry/learn-how-to-select-jewelry-for-men
http://wholesalejewelryfindings.net/how-to-select-jewelry-wholesale-from-ebay-auctions/