Marketing and Selling Your Handcrafted Jewelry Wholesale

Anyone with some creativity and natural style can be a great jewelry designer. Those who wish to go further with their jewelry designing abilities may even think about starting a business selling their unique creations wholesale. The jewelry buying public is always on the lookout for unique pieces that nobody else owns. This search for one-of-a-kind jewelry can be your ticket to earning a good amount of money with your jewelry wholesale business.

Jewelry making supplies can be bought wholesale from companies all over the world through the Internet at very affordable prices. You should always buy all your supplies online at wholesale quantities because the cost savings will add to your profit margin. At this point it is very important to keep careful records of how much each individual component used to make your jewelry costs, and to calculate the complete cost of each piece made. Don't forget to include additional costs such as taxes and shipping costs for supplies ordered online. Once you have all the costs figured out, it is a trivial matter of pricing your creations. If you're selling to wholesale buyers, you should add 15% markup to your jewelry. If you're selling directly to the general public then consider a 45% markup on your jewelry to be their ideal retail price.

There are many avenues open to selling your creations; you could start an online jewelry store, sell to local jewelry retailers in your area, sell at local jewelry fairs and flea market stalls, sell your items on consignment at local boutiques or you could even advertise your skills as a master jewelry craftsman and accept orders for custom made pieces.

Building a reputation in the jewelry wholesale business is important. You want to build a reputation for quality and attention to detail. Do not cut corners when it comes to ordering supplies for your creations; always use the highest quality stones and gems and make sure the final piece is assembled in a technically perfect manner. Never make two of the same kind of item, vary all your pieces and soon your collections will be highly sought by the public for being unique.

Alternatively you could always make one unique, high quality sample and show it to a local jewelry store and boutique and if they want to order that particular piece in bulk you mass produce hundreds of pieces each of which are identical to your original sample.

Catalog sales are a good way to generate sales. Put together a catalog by taking pictures of a number of your finest creations and inserting them in a catalog you can create using readily available software. Take the finished catalog to a reputable print shop and print out as many copies as you require. Finally, mail the catalogs to potential customers through a company specializing in mass mailing through mailing lists. All this will cost you money, but the potential returns are well worth it.

The wholesale jewelry business requires you to exercise your jewelry making skills and creativity but also requires some business know-how and marketing ability. You will need glossy catalogs, brochures of your products as well as a business card to properly market your jewelry.

Visit the following links for more information on selling jewelry online:
http://jewelrymaking.about.com/od/thejewelrybizonline/a/092907.htm
http://www.ehow.com/how_4480823_sell-wholesale-pandora-jewelry.html
http://www.home-jewelry-business-success-tips.com/selling-jewelry-wholesale.html